Description

Smush Image Optimization Plugin

The #1 Image Optimization Plugin for WordPress

Smush is the leading image optimization plugin that allows you to optimize, resize, and compress images, as well as convert images to WebP format for faster loading web pages.

Brought to you by the WPMU DEV team – founded in 2007 and trusted by web professionals from freelancers to agencies worldwide.

Why Choose Smush?

Whether you spell it ‘optimise’ or ‘optimize’, with Smush’s image optimizer you can compress images and serve them in next-gen formats (convert to WebP) without introducing a visible drop in quality.

Enjoy unlimited bulk image optimization with Smush Pro, offering benefits like 5x more image compression and a 123-point global image CDN.

Award-Winning Image Optimizer

Smush has been benchmarked and tested as the number one for speed and quality. It is the award-winning, crowd-favorite WordPress image optimizer trusted by over 1M+ users worldwide to:

  • Optimize images
  • Compress images
  • Lazy load images
  • Resize images
  • Convert to WebP
  • And more…

The Smush Difference

Smush was built from the ground up to make it easy for WordPress users to optimize images, activate lazy loading, compress media files, and more – whether they’re just getting started or are seasoned pros.

Improve website performance and Google PageSpeed Insights scores with compressed and optimized images and lazy loading. Performance is about delivering a better user experience, and Smush helps you achieve that.

Features:

  • Lossless Compression (Basic Smush): Strip unused data and compress images without affecting image quality.
  • Lossy Compression (Super Smush): Optimize images up to 2x more than lossless compression with our multi-pass lossy image compression.
  • Ultra Smush (Pro Only): Achieve 5x more image compression power while preserving remarkable image quality.
  • Built-In Lazy Loading: Defer loading of offscreen images with the flip of a switch.
  • Convert to WebP (Pro Only): Use the Local WebP feature to serve images in the next-gen WebP format.
  • Bulk Smush: Optimize and compress images in bulk with one click.
  • Background Optimization (Pro Only): Smush continues to optimize images in the background even when the plugin is closed.
  • Resize Images: Set max width and height to scale down large images as they are being optimized.
  • 123-Point Global CDN (Pro Only): Ensure fast image delivery worldwide with automatic WebP conversion and image resizing.
  • Incorrect Image Size Detection: Quickly locate images that are slowing down your site.
  • Directory Smush: Optimize images outside the default WordPress media library.
  • Automated Optimization: Auto-smush your attachments for fast compression on upload.
  • No Monthly Limits: Optimize all your images (up to 5 MB) free forever.
  • Gutenberg Block Integration: View image compression info directly in image blocks.
  • Multisite Compatible: Flexible global and subsite settings for multisite installations.
  • Optimize All Image Files: Supports optimization for all PNG and JPEG files.
  • No Performance Impact on Your Server: Image optimization is run using the fast, reliable WPMU DEV Smush API.
  • Configs: Save your preferred Smush settings and apply them to other sites.

Local WebP – Serve Images In Next-Gen Formats

With Smush, you can convert all of your images to WebP, a file format that enables superior image compression and quality retention. Major performance testing solutions, including Google PageSpeed Insights, assess your site’s ability to serve images in next-gen formats due to their significant impact on visitor experience.

WebP lossless images are 26% smaller in size compared to PNGs, and WebP lossy images are 25-34% smaller than comparable JPG images.

Smush’s Local WebP feature makes it easy to set up, automatically replacing PNG and JPEG images on your website’s frontend with WebP images, including necessary fallbacks for browsers that don’t support WebP yet.

Compress Images While Preserving Image Quality

Smush meticulously scans every image you upload or already have on your site, removes unnecessary data, and scales it before adding it to your media library. It can also serve images in WebP format.

Smush’s powerful optimization features continue to work in the background, even when the plugin is closed. You’ll receive an email when optimization is complete, with a full report.

Compress Any Image in Any Directory

Smush lets you compress images stored in other folders, optimizing all images on your site, including NextGEN images, images on Amazon S3 using WP Offload Media, and images in every WordPress plugin and theme package.

Compatible with Your Favorite Themes, Page Builders, and Media Library Plugins

Smush is compatible with popular themes and plugins, making your site faster and more efficient. Some of the supported products include:

  • WP All Import
  • WP Offload Media
  • WP Media Folder
  • WP Retina 2x
  • NextGen Gallery
  • WPML
  • Envira Gallery
  • Avada Fusion Builder
  • And many more!

Incorrect Image Size Detection

Smush includes a wrong-size image finder. Activate this feature, and your images will be highlighted with smart tips to let you easily resize your images. Quickly locate the images that are keeping you from getting that perfect 100 on your Google PageSpeed test.

Defer Offscreen Images (Lazy Load)

Smush includes built-in lazy loading. If your page has many images below the fold, lazy loading will drastically speed up your page by serving only the images being viewed, delaying others further down the page.

Save Time with Smush Configs

Configs allow you to save your preferred Smush configuration settings and apply them to your other sites in a few clicks. You can create unlimited configs.

Get Started with Smush

With the best image optimization plugin for WordPress, you can finally stop worrying about the performance impact of using images on your website. Optimize and compress your images with Smush, and enjoy a faster, more efficient website.